Reducing Amazon vendors' Order to Cash cycle aka O2C, vendor cost recovery, revenue recovery
Most Amazon vendors are frustrated with the complexity and effort required to recover the cash that Amazon is withholding from their...
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Oliver Scutt
May 16, 20232 min read
Don't use Google Keyword volumes as a surrogate for Amazon Search Volumes
Several years ago Amazon actually published the search volumes used by retail consumers when looking for products. This was very useful...
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Oliver Scutt
Apr 27, 20233 min read
Amazon Advertising -- Waste #1: Branded Search
This post is the first in a series that will use data to highlight some of the dubious, wasteful and lazy practices that we observe while...
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Oliver Scutt
Apr 30, 20203 min read
Replenishment Planning for the new normal after COVID-19
COVID-19 has severely disrupted supply chains due to both major demand shifts and supply shortages. As a result of COVID-19, Amazon has...
56 views
Oliver Scutt
Mar 19, 20203 min read
Conversion Rate -- Are you measuring the right thing? Tasking the 'Content' function
The standard answer to the question of how you are measuring conversion rate, from someone versed in Amazon's 3P Seller Central might be...
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Oliver Scutt
Nov 27, 20192 min read
Amazon connectors to Big Data
Over the past several months Merchant AI has developed the capability to collect and distribute data from Amazon Vendor Central, Seller...
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Oliver Scutt
Nov 12, 20193 min read
Why you *really* want 'Manufacturing' view
As the old adage goes "a man with two watches never knows the time". Unfortunately the blissful ignorance of only having one (typically...
2,377 views
Oliver Scutt
Sep 10, 20193 min read
To control pricing, police your channel
One of the major sources of revenue leakage for vendor reps is sales lost to other sellers. If you are the representative looking after...
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Oliver Scutt
Aug 15, 20192 min read
Where are my Purchase Orders (POs)?
A frequent topic of confusion is Amazon failing to place Purchase Orders in line with their forecast, prompting the outcry of "Where are...
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Merchant AI
Sep 12, 20182 min read
The real cost of manually downloading Vendor Central reports
Anyone dealing with Vendor Central knows how tedious it is to monitor their Vendor Central portal and download data manually. The manual...
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